How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 04:18
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Good marketing is doing this well.
Why is it difficult to get a job?
Processes
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Bryce Elder gets rocked, Braves lose to Phillies - Battery Power
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
Who is the most trusted person in your life, and do they have the same trust on you?